Jagermeister "Deutsche After Darke" Launch Event Case Study
My team at Fake Love crafted an underground experience to launch the new brand world of Jagermeister. It started with a mysterious hologram invite. Interactive art and live performances enchanted our guests. A bar made of ice provided the night with shots of cold dark fun.
Role: Creative Director
Environmental Elements
Ice Bar
Cold Shots
Environment
Artist Stations
This artist recreated their logo with all the herbs and spices that go into the making of Jagermeister.